OnAlts is an award-winning alternative education website created by Equinox Funds. As part of the marketing team I was involved in building, marketing, and branding the site.
Problem: When visiting the site users were missing the resources page, which contained the most valuable content on the site.
Solution: Guide users right to the page with simplified icon system and interactive hero banners. As a result the site got higher clicks and we won two awards.
Awards: Best Financial Services Education Site 2019, Best Investment Education Site 2019
Awards: Best Financial Services Education Site 2019, Best Investment Education Site 2019
http://www.iacaward.org/iac/winner/17525/equinox-funds-marketing-wins-2019-iac-award-for-onalts.html
Role: Design, UX/UI, Branding, Weekly content update